The phrase is French for look, it is a furry, and the clip has circulated as a short reaction sound in French speaking meme spaces. Its appeal is the simple observational joke, which can be applied to games, animation, conventions and social media posts featuring anthropomorphic characters. Because the line is in French, it also stands out in English language edits, adding an extra layer of absurdity. It remains used for brief, good natured teasing rather than long commentary, fitting the fast pace of short form video.