Renai Circulation first appeared as the opening theme for Nadeko Sengoku's arc in Bakemonogatari, the anime adaptation of Nisio Isin's Monogatari series, performed by Kana Hanazawa. Years later, short clips of its catchy chorus spread through TikTok, YouTube and meme edits, where its cute, upbeat tone made it a favourite for dance trends and character videos. It remains popular because the melody is instantly recognisable, easy to edit to, and strongly linked to anime nostalgia.