Rick Astley released Never Gonna Give You Up in 1987, and the song became the centre of the Rickroll meme in the late 2000s, when misleading links sent unsuspecting viewers to its music video instead of the promised content. The prank spread across forums, YouTube and social media because the cheerful chorus was instantly recognisable and harmless. Low-bitrate and ultra-short versions like this one keep the joke alive by compressing the setup into a two-second gag that works even in fast-scrolling feeds.