The Rick Roll comes from Rick Astley's song Never Gonna Give You Up, released in 1987. As an internet prank, it became widely known in the mid-2000s when links promising something else redirected people to the music video instead. The joke spread across forums, video platforms and social media because the song is instantly recognizable and harmlessly absurd in unexpected contexts. It still gets used because a very short clip is enough for most viewers to immediately understand the setup and the punchline.