The rickroll centers on Rick Astley's 1987 hit Never Gonna Give You Up. The meme became widely known in the late 2000s as an internet bait-and-switch, where a promising link unexpectedly led to the song's video. Since then, short audio cuts have spread across video edits, streams and chat memes because the first seconds are enough for most people to recognize the joke. It remains popular because it is clean, instantly readable and tied to a long-running online prank culture.