João Kleber is a Brazilian television presenter known for his expressive, theatrical style on screen, and his laugh has become one of his most recognisable trademarks among Brazilian audiences. Clipped on its own, without any dialogue, it circulates widely in Brazilian meme culture, on short-form video platforms and in chat groups where a single reaction sound can carry a joke. Its appeal is its familiarity: listeners recognise the presenter instantly, so the laugh works even for viewers who have not seen the original broadcast.