Red Letter Media is a Milwaukee-based film review and comedy channel run by Mike Stoklasa and Jay Bauman, known for long-form riffs and running gags. Short vocal moments like this ba ba ba bit get clipped by fans because they capture Stoklasa's deadpan musical improvising. With only a couple seconds of audio, it travels well as a soundboard button and Discord reaction, where regular viewers recognize the voice instantly. Its continued use comes less from a single viral episode and more from RLM fans keeping his throwaway jokes alive in edits.