Little is known about the original recording behind this chant, so its history is mostly the way it has circulated as a shareable sound online. Short clips built around confident team singing travel easily between sports edits and meme pages, where the phrase itself becomes the joke and the hook. Rugby gives it a specific identity of scrums, muddy kits and post match singing, while the simple repeated line works even for viewers who do not follow the sport, which keeps it in rotation for wins and wind ups.