Morning Glory comes from Samsung as one of its built in ringtone and alarm options for Galaxy phones, listed simply under the name Morning Glory in device sound settings. Unlike louder default ringtones, it became popular with users looking for a softer wake up option they could actually keep enabled. Clips of the tone circulate on soundboards and in phone customisation videos, where people who have switched devices search for it by name to recreate their old alarm on a new phone.