Place it as the closing reaction after the reveal beat, not under the build-up. Lead into it with the sudden suspense sting to set the headline, then follow it with the no no wait wait button if the scene needs a second objection to keep the bit going.
About this sound
An 8.8-second voice clip of someone exclaiming 'Santo God, P. Diddy, não' in a prolonged, escalating delivery that mixes English and Portuguese. It gives listeners a feeling of incredulous horror and uneasy amusement, like watching a scandal unfold and wanting to reject the whole thing at once.