Sascha Huber is an Austrian fitness YouTuber who reached a much wider German speaking audience as a contestant on the second season of 7 vs Wild, the survival series created by Fritz Meinecke and released in 2022 from Panama. On an island surrounded by salt water, finding Süßwasser was a daily survival problem, so the word came up in practical, serious moments. Clips from the show were quickly cut into short meme sounds online, and this single word survived as a recognisable shorthand for Huber and the series.