The Soul Society is the afterlife world in Bleach, the manga series by Tite Kubo that began in 2001 and was adapted into an anime in 2004. It is home to the Soul Reapers who protect both worlds from Hollows, and many of the series biggest arcs centre on it being invaded or threatened. Clips and lines about defending it spread through anime edits, AMVs and soundboards because the name alone signals a huge battle. The phrase remains popular for dramatic rescue and last stand edits.