MontanaBlack, the online name of German streamer Marcel Eris, built one of Germany's largest streaming audiences through gaming and reaction content, and short clips from his streams circulate widely as soundboard reactions. Schmutz became handy shorthand in that community for dismissing something as dirt or trash without a longer rant. The clip linked to his Nutella toast video, captioned with his line about there only being too little Nutella, spread through MontanaBlack meme sound searches as viewers reused the isolated word out of context.