The phrase is colloquial Brazilian Portuguese, with sô used as a familiar, regional way of addressing someone, which gives the line its laid-back, conversational character. As a soundboard clip it circulates as a short reaction sound rather than as part of a longer song or scene, and that brevity is part of its appeal for edits and memes. Creators tend to reuse it when a joke depends on understatement, treating something strange as if it were obvious, and the two-second length makes it easy to drop into reels, shorts and chat replies without breaking the pace of a video.