The clip comes from Me Rio De Ti, credited in the file to Internacional Mallanep, and takes its title from the lyric se termino la ilusion, the moment the singer says the illusion is over. Short excerpts like this travel well on soundboards and in short-form video because the line is immediately understandable even without the full song, and the contrast between cheerful cumbia and a resigned farewell gives it a clear comic use. It is now shared mainly as a reaction sound for endings, disappointments and plans that fall apart.