Seven Nation Army was released by American duo The White Stripes in 2003 on their album Elephant, built around a distinctive guitar riff played through an octave pedal. Football supporters in Belgium first adopted it as a chant, and its use spread rapidly after Italy won the 2006 FIFA World Cup to the tune. From there it became a global stadium standard, played as a goal tune across football, ice hockey and other sports because the wordless melody is easy for thousands of fans to chant together.