Shaboinga began as a personal in-joke, a word spoken by Otis that was recorded and shared as a short soundboard clip rather than coming from a film or show. Its appeal comes from that homemade feel, since it sounds like something a friend would shout during a game night or funny video call. Once uploaded, it found a small audience among people looking for an original reaction sound that did not feel overused. Because it is short, distinctive and easy to remember, it still works well in casual edits.