Shake It Off was released in 2014 as the lead single from Taylor Swift's album 1989. Written by Swift with Max Martin and Shellback, the song marked a prominent step into mainstream pop and became one of her best-known singles. Its message about disregarding criticism made short excerpts especially adaptable to online reaction videos, dance clips, and meme shake it off edits. The energetic rhythm, repeated hook, and widely recognized title continue to make the track useful for humorous responses and upbeat transitions.