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Matt Berry is a British actor and comedian known for his deep voice and deadpan comic delivery in television comedy, and short clips of his voice have become popular reaction sounds online. This two-second shame clip circulates on soundboards and in short-form video edits, where creators use it as a quick, instantly recognisable judgement for embarrassing moments. Because it is just one word, it works across languages and contexts, and its theatrical tone keeps it funny rather than harsh, which helps explain why it continues to appear in memes and edits for years.
About this sound
Matt Berry delivers a single, theatrical 'Shame' in his deep voice, used as a reaction sound for embarrassing, awkward or failed moments in videos and memes.
The clip is just over two seconds of Matt Berry's unmistakable voice, low, slow and dripping with theatrical disapproval as he pronounces the single word shame. It is not shouted or angry, but delivered like a verdict, with a slight pause and emphasis that makes it feel both funny and judgemental. That contrast is why it lands so well: played over a mistake, a bad decision or an awkward reveal, it turns embarrassment into a punchline without needing any explanation. Listeners recognise the tone, even if they cannot place the actor, and the brevity makes it easy to drop into the moment a scene goes wrong.
