Lord Shaxx was introduced in Bungie's Destiny in 2014 as the handler of the Crucible, the game's player-versus-player mode, and returned in Destiny 2 voiced by Lennie James. Known for loud, motivational barks during matches, many of his lines were clipped by players and shared as reaction sounds on forums and soundboards. This envious line became popular out of context because it captures his dramatic style in a few seconds, letting non-players use it for everyday jealousy while Destiny fans instantly recognize the voice and character.