Eshkere became a widely repeated catchphrase in Russian speaking internet culture, adapted from the English slang phrase lets get it and spread through rap, memes and short videos. This club mix version turned the shout into a ringtone style loop, which helped it travel on TikTok and in reposted soundboards. Its short length and instantly recognisable delivery made it easy to reuse as a punchline, entrance cue or ironic hype moment, and it remains popular because a single word can signal confidence, excitement and comedy without any extra context.