Shugoki is a heavy hero in For Honor, Ubisoft's melee fighting game released in 2017, and his grab has become one of his most recognisable moves. Players began clipping the hug from matches and sharing it because it looks both violent and strangely tender, a combination that fits short-form edits perfectly. The sound has since travelled beyond For Honor videos into general gaming montages and reaction clips, where it is used as shorthand for an overwhelming, inescapable squeeze. Its staying power comes from that instant readability: even viewers who have never played the game understand the joke at once.