This sound comes from Silvio Santos, one of Brazil's most recognizable television hosts, whose voice and catchphrases became widely reused in edits and reaction memes. Short clips of his speech, including "Como?", spread online because they are instantly understandable even outside their original TV context. The sound stays popular in Brazilian meme culture because it delivers confusion and comic timing in under two seconds, making it easy to drop into fast cuts, status videos and reaction compilations.