This sound comes from The Sims 3, the life simulation game released in 2009 by Maxis and published by Electronic Arts. Its menu and interaction sounds became familiar to players because they were heard constantly during everyday gameplay. Online, creators reuse this select cue in edits about choices, customization screens and fake game menus, especially when they want a quick hit of Sims nostalgia. It still gets used because it is short, clean and instantly reads as a game interface sound to many viewers.