The phrase works online as shorthand for gleeful, cartoonish villainy, a way to admit enjoying someone else's misfortune without sounding genuinely cruel. It fits the same internet humour as evil laugh edits and smug reaction clips, where the joke is the overconfidence rather than any real malice. Creators tend to reuse it for gaming wins, sports rivalries and dramatic story moments, because the image of calmly sipping while chaos unfolds is instantly readable. Its staying power comes from that simplicity: one exaggerated attitude that can be dropped into almost any petty conflict.