Siri is Apple's voice assistant, introduced with the iPhone 4S in 2011, and its neutral, computer generated delivery quickly became a staple of screen recordings and meme edits. Short captures of Siri responding or asking a question are shared as reaction sounds because the voice is recognised worldwide, even without any visuals. This what's going on line has circulated on soundboards as a quick confusion cue, used in short videos, streams and message threads whenever something unexpected needs a dry, automated response.