The phrase grew out of basketball culture around LaMelo Ball, who stands six feet seven inches tall, and was amplified by a viral song that turned the numbers 67 into a catchy hook. In 2025 it spread across TikTok through basketball edits, school hallway clips and NBA highlights, with children and fans chanting it whenever a tall player appeared or a moment felt randomly funny. Its power comes from repetition and recognition rather than meaning, so it works as an instant in-joke for anyone who has seen the trend online.