The nonsense word became a piece of internet shorthand after short, repeatable meme clips spread across TikTok, YouTube Shorts and Discord, where users reused the same catchy sound to mark absurd or chaotic moments. Because it means nothing specific, it works as a flexible reaction, and soundboard versions like this one let creators drop the joke into edits, streams and group chats without needing the original video. Its staying power comes from that simplicity, a sound that is instantly recognisable even to people who have never followed the meme closely.