Noli began as a figure in Roblox community myths and later gained wider attention as a glitch themed killer in the asymmetrical horror game Forsaken. Short laugh clips tied to the character spread through TikTok edits, YouTube Shorts and soundboards, where the name is often written in Russian as smekh noli. Because the cackle is so brief and distorted, creators reuse it as a generic villain laugh for Roblox horror moments, trolling clips and sudden reveals, separate from any full dialogue or original voice line.