This audio is strongly associated online with Smurf Cat edits that spread across TikTok and short-form video platforms in 2023. The hook comes from 'The Spectre' by Alan Walker, specifically the lyric heard as 'we live, we love, we lie.' As users paired that section with the strange blue cat image, the combination became a recognizable meme format. It remains popular because the tune is instantly identifiable and the visual joke is flexible enough for ironic, cute or intentionally cursed edits.