The line comes from Kimberly Wilkins, known online as Sweet Brown, in a KFOR-TV news interview in Oklahoma City in April 2012 after a fire at her apartment complex. Asked about the blaze, she delivered the now-famous dismissal in her distinctive drawl, and the clip quickly spread on YouTube through reuploads, remixes and reaction videos. Its blunt, funny refusal to engage made it a lasting internet catchphrase, still used today whenever a situation feels too much trouble to bother with.