The exact broadcast this four second clip was ripped from is not documented, but it circulates on WWE soundboards tagged with wrestling, The Rock and Big Show. It belongs to a long tradition of haircut taunts in wrestling, where hair versus hair matches make a shaved head part of the storyline, and like other crowd chants it is meant to be shouted back. Online, meme creators lifted the chant out of that context and turned it into a roast for bad haircuts, shaved heads and makeovers, which is why it keeps appearing in reaction videos and barber fail compilations.