Sonic Advance was a series of side-scrolling platform games for the Game Boy Advance, released by Sega in the early 2000s, with Sonic Advance in 2001, Sonic Advance 2 in 2002 and Sonic Advance 3 in 2004. The Game Over jingle appears when players exhaust their lives, closing a run with a short handheld chiptune melody composed for the portable titles. As retro Sonic gameplay spread through Let's Plays, speedruns and short-form videos, the sting became a shorthand for a failed attempt. It remains popular because it is instantly recognisable, brief and tied to a much-loved portable era of Sonic.