Sonic Mania launched in 2017 as a 2D return to the classic Sonic the Hedgehog formula, developed with Christian Whitehead and published by Sega. Its expanded edition, Sonic Mania Plus, followed in 2018. The Game Over music was composed in the game's retro-inspired style, echoing the short jingles from the Mega Drive era while using cleaner modern production. As clips of gameplay, speedruns and challenge runs spread on YouTube and streaming platforms, players began lifting the sting for edits about any kind of failure, which helped it survive outside the game as a recognisable gaming cue.