The clip circulates as a short French-language soundboard entry built around the name Benoit and the phrase petit pois, with souffle and kekete giving it a rhythmic, almost chant-like feel. Because the wording is unusual and easy to repeat, it lends itself to short-form reaction videos, where a single line can carry the whole joke without extra context. Its low-key, homemade soundboard presence also helps it feel like an inside joke shared between friends, which is why creators keep reusing it for small, silly moments rather than for a specific scene or character.