This clip comes from South Park, the long-running animated television series featuring Kenny McCormick and his distinctive muffled voice. Sounds of Kenny upset or crying spread online through reaction memes, short edits and reposted TV audio clips because they communicate instant melodrama in just a few seconds. It remains popular because even viewers who do not know the exact episode still recognize the South Park style and understand the joke immediately, much like a sad trombone effect used to signal comic failure.