Thick of It is a 2024 song by British rapper KSI featuring Trippie Redd, built around a confident, chantable chorus that quickly became a meme favourite. Fan-made versions reimagining the track in SpongeBob SquarePants' voice soon spread across TikTok and YouTube, where the clash between the cartoon character and the boastful lyrics became the joke itself. Creators kept reusing it for hype edits and ironic flex moments, and the SpongeBob rendition has stayed popular because it is instantly recognisable, easy to lip-sync and funny without needing any extra context.