Steal a Brainrot launched on Roblox in 2025 and built its roster around Italian brainrot memes, with players collecting, stealing and showing off increasingly rare characters. Alessio sits in the God category, which gives his short Italian voice clip extra status among fans who trade clips of their best pulls. As gameplay videos spread on TikTok and YouTube Shorts, these character announcements were ripped as standalone sounds for edits and soundboards. Alessio remains popular because the delivery is instantly recognisable, even to viewers who have never played the game itself.