Crank That (Soulja Boy) was released in 2007 as the debut single by Soulja Boy Tell'em and became a number one hit built around its looping steel drum riff and simple dance. The song spread early through YouTube and social media, helping define viral music promotion. Decades later the isolated stems circulated again through Fortnite Festival, letting editors pull the clean steel drum hit on its own. That short riff remains a shorthand for mid 2000s internet culture and is still reused in memes and edits.