Sho Minamimoto is a Reaper from The World Ends With You, the 2007 Square Enix action RPG set in Shibuya. Obsessed with mathematics, he peppers his speech with equations, pi references and numerical insults, calling weaker players zeroes. The stupid zeroes line became a favourite short clip among fans of the game and its anime adaptation, shared in edits and soundboards as a quick way to quote his arrogant personality without needing a full cutscene for context online today.