The sound comes from the Super Nintendo Entertainment System, Nintendo's 16-bit home console launched in Japan in 1990 and in North America in 1991. Its startup screen became closely associated with the start of a gaming session, and clips of the jingle circulated widely on video sites, soundboards and social media as retro gaming grew online. It remains popular because it is instantly recognisable to players who owned the console, while also working as a shorthand for 1990s gaming culture in edits made by younger creators.