The sound comes from The Witcher 3: Wild Hunt, released in 2015 by CD Projekt Red, where Geralt of Rivia is the monster hunter protagonist. In the Russian localization, svinopasy is a colorful old-fashioned insult for uncouth people, literally pig herders. Russian-speaking players clipped the line and shared it on soundboards and in chats as a shorthand put-down. Its popularity comes from the contrast between Geralt's serious tone and the rustic wording, so the quote remains a recognizable meme among fans of the game and its Russian dub.