This sound is a meme edit of the Taco Bell bong, the audio logo associated with the fast food chain and widely recognized from its advertising. Online, creators began using distorted and bass-heavy versions to turn that short chime into a louder joke cue. It spread through short-form meme edits, food videos and ironic compilations because the sound is instantly familiar and easy to time with a reveal. Variants like the Taco Bell bong and louder stingers such as vine boom keep it in regular rotation.