The bong comes from Taco Bell television advertising, where the ringing bell matched the chain's bell logo and name. Clips of the toll were isolated and shared on soundboards and in video edits during the meme era, often paired with tutorials and ironic reveals, which explains its tutorial meme label. Because the sound is short, copyright free in feel and instantly recognisable even without visuals, it survived as a reusable punchline for moments that need mock seriousness or a branded ding presented as something epic.