Thor Ragnarok was released in 2017 as the third Thor film in the Marvel Cinematic Universe, directed by Taika Waititi, who also voiced Korg. The rock gladiator quickly became a fan favourite for his polite manner and deadpan humour. This line comes from his introduction as a fellow prisoner on Sakaar, where his friendly approach clashes with the brutal setting. Clips of Korg were widely shared after the film's release, and this calming quote stuck as a reusable reaction sound for deflating drama online without escalating a joke.