The sound is widely associated with Talking Ben the Dog, a mobile character from Outfit7 whose voice clips became meme material online. The app originally released in 2011, and short audio moments from it spread through YouTube, TikTok, and meme compilations years later. The laugh stayed popular because it is instantly recognizable, very short, and easy to drop into edits as a reaction beat. It often appears alongside other goofy reaction sounds like bruh or a buzzer when creators want a quick comedic payoff.