Put it right after the final score or losing play, once the result is clear, then follow it with the Sad Trombone to close the sequence. For a bigger contrast, open with Crowd Cheering before the collapse, so the switch from hope to defeat lands harder.
About this sound
This is an 11-second spoken Tagalog line, 'Talo na naman tayo,' meaning 'we lost again,' delivered as a shared reaction to another defeat. It feels resigned and wry rather than angry, like a joke between friends who expected the result. The humour comes from that familiar acceptance, making a loss feel lighter instead of heavier.