Disney's animated film Tarzan, released in 1999, made this jungle call familiar to a new generation, even though the Tarzan yell itself had been a pop culture trademark since the early screen adaptations of Edgar Rice Burroughs' hero. In the Disney version, the call signals Tarzan moving through the trees and communicating across the jungle, and that adventurous, instantly recognisable quality helped it escape the film. It now appears in memes, short-form edits and comedy videos whenever a creator wants a quick, wordless signal of wild energy, freedom or a dramatic arrival.