The phrase comes from Pookie, the 2019 hit single by French singer Aya Nakamura, where the hook turned slang from the song into a widely quoted catchphrase in France. Online, the short excerpt detached from the full track and circulated on TikTok, YouTube edits and French soundboards as a standalone reaction clip. Its mix of slang, rhythm and a memorable delivery helped it spread beyond music fans into everyday meme use, and it remains popular for quick jokes about someone being caught or called out in a scene.