Tattletail is a 2016 indie horror game in which the player looks after a talking toy, while Mama, a larger, corrupted version of the same toy, hunts them through the house at night. The jumpscare moment, when Mama suddenly appears after a period of quiet, became a favourite clip in playthroughs and reaction videos, where its mix of cute toy design and sudden horror made it easy to reuse. It later spread into short-form edits and soundboards, where creators use it as a compact scare that needs no explanation for viewers who know the game.